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It’s the Saints! »

After 42 years of futility, after one of the worst natural disasters in U.S. history, and just a few years after fans wore bags on their heads, the New Orleans Saints are today the best team in football. To me, the story is a metaphor for the principle of never giving up on your dream. Somewhere in our hearts we all harbor a serious...

Other Topics

The Tempo of a Sale »

Whereas most people buy at some emotional level (and then justify their purchase with logic), it is the process of persuading a person to buy that I want to discuss today. Ironically, many salespeople (or other persuaders) lose a sale because...

Consider the Oblique »

Sometimes we can be tone deaf - we just don't hear ourselves the way others do. Recently I was representing the buyer of a building. The seller could not tell my client and me enough times that he really did not care if the building sold or...

Verbal Doodling »

In researching my next book, The Skinny on Moving Minds: Mastering the Art of Persuasion, I have read everything I could find on the subjects of persuasion and influence. None of these books or articles touch on a subject that I think is critical:...

Want to be more persuasive? Preparation is »

I started out my legal career as a litigator. For years I read every book I could find on trial practice and technique. One message kept coming to me loud and clear: to be effective in a courtroom, you need to prepare … and then prepare again....