Posts Tagged ‘decision making’

Choking on Thought »

Our brain is divided into two parts: the rational, analytical side. And, the instinctive, emotional side. For hundreds of years philosophers and scientists presumed that if we could just gain more control of our rational side (think Dr. Spock), our lives would be less chaotic and even happier. But, there is a downside to allowing our

Influence: The Psychology of Persuasion »

I've just added a new favorite book to my top ten list: Influence: The Psychology of Persuasion by Robert Cialdini, PhD. The premise of this book is that in our increasingly complex and pressured world, we often make decisions by falling back on instinctive patterns. Cialdini has identified six categories of these reflexes: 1. Reciprocity