Posts Tagged ‘Objectives’

Want to be more persuasive? Preparation is the key. »

I started out my legal career as a litigator. For years I read every book I could find on trial practice and technique. One message kept coming to me loud and clear: to be effective in a courtroom, you need to prepare … and then prepare again. I have carried this message with me into my career as a business attorney and businessman.

The Difference Between Efficiency and Effectiveness »

Many of us confuse efficiency with effectiveness.Let me explain the difference. Efficiency means doing something well within the time you have allocated to it. Effectiveness means doing just those things that move you closer to your goals and objectives. It is much better to be effective than efficient. In order to be effective you must pull