Tag Archive [persuasion]

Posts Tagged ‘persuasion’

Influence: The Psychology of Persuasion »

Posted December 28th, 2009 by admin in category Achieving Success

I've just added a new favorite book to my top ten list: Influence: The Psychology of Persuasion by Robert Cialdini, PhD. The premise of this book is that in our increasingly complex and pressured world, we often make decisions by falling back on instinctive patterns. Cialdini has identified six categories of these reflexes: 1. Reciprocity

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Why Magic Works »

Posted December 14th, 2009 by admin in category Achieving Success

I have always been interested in magic - especially "close-up" magic, card and coin tricks when the audience is just inches away from the magician. In fact, I have done card tricks since I was a teenager. Now (a few decades later), as I research a book on the subject of persuasion (how to get people to think as you would like), I see many

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